Tuesday, 29 September 2009

iSnack 2.0 - What the!!!!

What has Vegemite done to itself. A few months ago now it decided to do something new and put out a new creamier vegemite with the words NAME ME on the bottle. Whoever the moron was who came with iSnack 2.0 obviously didn't pass advertising 101. If it is 2.0 what happened to 1.0 and Beta even, just to get technical.

Did I buy this new vegemite ... yes I did. To be honest the colour of it nearly put me off and trust me if you are a parent who changes dirty nappies everyday I am sure you would not buy it. Suffice to say the taste was ... ok ... I won't go overboard and say it was nice. I was raised on vegemite and cheese sandwiches. The fact that cream cheese has been mixed into the vegemite does not appeal, but I gave it a go. Just like I gave the Kraft cheese singles a try years ago that had vegemite mixed into them. I don't know but there is something about being in control of the proportion of cheese to vegemite that I really don't want to relinquish.

One thing I don't understand is that, with traditional vegemite, you keep it in the cupboard. It seems that this is not the case with the iSnack 2.0 (which I have renamed ... later). I believe the iSnack 2.0 does not have on it that refrigeration is required so like many Australians before me (and I am sure after me) I put it in the cupboard. I had a small helping of it maybe once a week. In the third week when I decided to have some, I opened the lid to find a new community living in abundance within the jar, so due to this and it's unfortunate colouring, I hereby rename iSnack 2.0 to ...



Ruth's Place said...

Ewwwwww! I love your new name though.

What exactly is it, just vegemite with cheese?

Davinia said...

I quite like the taste. Pretty sure it says on the jar refrigerate after opening. Stupid name though. Why not Cheesymite?